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Loyalty, your way

Our guest loyalty program is designed around you. Lore DISCOVERY gives you a world of benefits suited to the way you travel. Use them whenever you want, wherever you want.

Views of New York from the Studio Balcony King room at Hotel Park Ave.

Hello New York, Hello Rewards

Whether you're new to Lore DISCOVERY or a loyal member, start earning rewards today with Hotel Park Ave.

Book your stay by April 15th and enjoy a bonus 50 DISCOVERY Dollars (D$) to spend on future getaways, local offers, and experiences. Simply register and book directly for stays through to June 30th 2025 to qualify for your bonus dollars.

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Sign up today for the best flexible rates

Like everything we do, Lore DISCOVERY has been designed to put you first. Expect new experiences, unique upgrades, offers tailored just for you and countless other bespoke benefits allowing you tell your own story.

It all starts the moment you sign up with rewards from your very first stay – and each and every stay from then on.

The more you stay, the more you earn. As you progress through each loyalty tier you receive additional perks and rewards while banking DISCOVERY Dollars (D$), which you can spend in over 800 destinations around the world.

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How does it work

Lobby with abstract and bold art and sculptures. Features digital check-in and marble floors, with mirrored ceiling.

Join

Signing up is simple, and free. Once you’ve done this you’re a Lore DISCOVERY member and immediately start earning rewards (D$) on your stays, both at our hotels and countless others around the globe.

Earn

You’ll earn rewards whenever you book one of our hotels on our websites, or with your travel agent, using your membership. You will earn D$ on stays, in our bars and restaurants and in our spas.

Premier Studio King room featuring king sized bed with a mirrored headboard, modern art, comfortable seating and bedside table with sleek finishes.

Spend

Use your newly earned loyalty currency to book a stay, upgrade your room, or indulge in our bars and restaurants. Simply put your D$ towards your bill when you check-out, with us or over 800 global hotels.

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The Lore DISCOVERY Membership Tiers

Silver

The Start of your Story

Say hello to rewards, from the moment you sign up. Start your story with us and enjoy local offers and experiences, plus you’ll be earning D$ to redeem wherever, and whenever you want.

Earn/redeem D$ on eligible spend (4%)
Local offers and experiences

Gold

The Next Chapter

If you’ve spent a few nights with us, or over $1,000, it’s time to say hello to Gold. You’ll earn even more D$ whilst enjoying additional offers and experiences, plus early check-in and late check-out, so you can savor every moment.

Earn/redeem D$ on eligible spend (5%)
Local offers and experiences

Platinum

Upgrades Aplenty

When you’ve stayed with us for 10 nights or spent $5,000, you’ve entered your Platinum era. You’ll be earning an enhanced rate of D$, plus all your favourite DISCOVERY perks. Oh, we almost forgot, you’ll also be getting upgrades on every stay, on us.

Earn/redeem D$ on eligible spend (6%)
Local offers and experiences
Early check-in
Late check-out
Upgrade your room (subject to availability)

Titanium

Top Tier Status

At this point, after staying 30 nights or over $15,000, you’re practically family – and we’ll treat you like family. Earn even more rewards, enjoy more offers, more experiences, check-in even earlier, stay with us longer and of course, enjoy a double room upgrade on every stay.

Earn/redeem D$ on eligible spend (7%)
Complimentary breakfast
Local offers and experiences
Early check-in
Late check-out
Double upgrade your room (subject to availability)

Blue velvet chair beside a marble table with an open book and a vase. 'LORE | DISCOVERY' text overlay.

Ready to join?

Rewards Await with Lore DISCOVERY.

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